Has The Blogging Community Become Toxic?

Has The Blogging Community Become Toxic? - me holding blogosphere with leafy plant

I love talking about the blogosphere but recently the blogging community has really got on my nerves & shown it’s ugly side. Maybe you aren’t very aware of what’s been happening but if you follow anyone from the blogging community on twitter you’ve probably seen the whole drama.

The basics are a blogger (Scarlett London) was called out for having overly fake ads. She was in a Insta worthy bedroom with balloons & pancakes; y’no the whole blogger-esque look, advertising a dental product. Yes it did look overly elaborate but blooming hell it’s an ad by a blogger who has a certain aesthetic & is doing her job.

Who bloody cares that much?

Well clearly some bloke on the internet who started a hate campaign against her but hey he’s clearly got a lot of time on his hands!

Okay the hate campaign was bad enough but the response from the blogging community were even worse. This is a blogger being shamed from an outsider yet bloggers aren’t coming to defend her they are joining in.

How blooming ridiculous??!!

Has The Blogging Community Become Toxic? - me reading blogosphere

I’m sorry but I do prefer more realistic instas & I’m not so fussed on the obvious ads but I’m also not going to shame someone for creating an ad in her style. There was nothing wrong with the ad. I didn’t necessarily know what she was advertising without reading the caption but hey it was disclosed at least.

Being on twitter is very much a love/hate situation because on one hand it’s great for promotion & I love reading silly tweets but on the flip side there’s so much bullshit. Hate tweets, little digs, fat shaming, racism & everything else negative you could think of.

Because I’m so much in the blogging community my feed tends to be more focused on that side & I will say about 65% of the time its fine but then the rest of the time someone is causing a fuss about something stupid. The worst thing is everyone jumps on it & creates a huge drama out of it.

The blogging community are their worst enemy! Its not the outsiders discrediting us, its the bloggers themselves!

I was so ashamed to be part of the community when this whole hate campaign was going on because there were people making digs, people favouriting it, people pretending like what she did was anything different than regular ads.

OMG people how about instead of being rude about someone because you want “Insta to be more real & less staged” you defend this poor girl because you know this industry.

You know that she works hard, you know she puts herself out there & getting sponsored content isn’t easy. That brand picked her because they like her style & clearly her following is well suited to them. You as bloggers know what goes on behind the scenes yet you have the audacity to jump on one person because an outsider has made a bitchy tweet.Has The Blogging Community Become Toxic? - me holding blogosphere magazine

Well the blogging community needs to reevaluate because all this jealousy & competition isn’t helping anyone. Sometimes it feels like the corridors of high school. If drama is what you need to fulfil yourself then hunny you need to stop & think about why.

We as a community aren’t going to get anywhere if we keeping attacking each other & jumping on bandwagons. Can we just go back to supporting & appreciating each other?

Shelley xx

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*This post contains affiliate links which can generate commission for me if you choose to purchase through the website linked*

*I know I’ve used the blogosphere magazine in the images of this post but I would like to express that blogosphere is one of the highlights of this industry. It celebrates all the aspects of the blogging community & supports it!*




  1. Elizabeth Seal
    September 25, 2018 / 9:15 pm

    Haha I have definitely been living under a rock recently, I missed all the drama! But I really love what you said about bloggers supporting each other 😀 sometimes I think people are there for the drama and it sucks to see everyone jumping on the bandwagon saying bad things, just because they feel it justified because one person started it >< somehow it becomes acceptable to say horrible things xx

    elizabeth ♡ ”Ice Cream” whispers Clara
    (I would love to follow each other on bloglovin if you like :D)

    • shelley
      September 30, 2018 / 3:37 pm

      you’ve hit the nail on the head there m’love! thank you for commenting!

  2. October 14, 2018 / 3:05 pm

    I saw a lot of the drama and I feel like the blogging community has changed so much since I started almost 4 years ago! Blogging is so hard, the content that is created isn’t easy, but to appreciate the hard work that has gone into those posts!

    Love, Amie ❤
    The Curvaceous Vegan

    • shelley
      October 14, 2018 / 3:39 pm

      exactly that!

  3. October 14, 2018 / 5:43 pm

    Couldn’t agree with you more. It’s about individual taste too, which you summarised perfectly. She’s doing her job at the end of the day. Was it to my taste, no not really but so what?! I definitely also agree that the ‘drama’ levels have seriously risen in the last year or so. I don’t really have time for it and use twitter sooo much less as a result. Shame really!

    Sincerely, Sarah xx

    • shelley
      October 15, 2018 / 11:28 am

      exactly that! people all have their own preferences! I have stopped with twitter quite a lot tbh x

    • shelley
      October 16, 2018 / 12:57 pm

      there definitely is x

  4. October 16, 2018 / 11:31 am

    I feel like the whole community worldwide needs a makeover! Also, let people just live their lives, and as long as they aren’t hurting anyone, let them be!

    • shelley
      October 16, 2018 / 12:55 pm

      omg we definitely do!

    • shelley
      October 27, 2018 / 11:05 am


  5. October 18, 2018 / 1:46 pm

    The problem is that everyone is scrambling for a piece of the pie and it’s easier to cope with not getting it when you’re pulling down those who are – which is why the mobs don’t support others, but jump like wolves to attack. It’s so sad x

    • shelley
      October 27, 2018 / 11:03 am

      hit the nail on the head there x

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